For businesses
Before you send us a product…
We want to show you exactly how it will be considered, tested, and evaluated.
Thaary does not sell opinions or guarantee publication. We test products as real consumers and recommend only what genuinely makes everyday life better.
Real consumers, real routines
A product has to earn its place in real life.
We do not stage a quick test, photograph the packaging, and call it a review. We look at the complete experience: arrival, setup, instructions, everyday use, maintenance, support, and what happens after the first impression fades.
Some products reveal themselves in one afternoon. Others need days or weeks. The timeline follows the product, not a campaign calendar.
Our approach
What shapes every evaluation
Three principles keep the process useful for readers and transparent for brands.
We test as real consumers.
The product enters an actual routine, with the same questions, interruptions, expectations, and learning curve any buyer would have.
Some evaluations take time.
We allow enough use to understand consistency, convenience, maintenance, and whether enthusiasm survives beyond day one.
Evaluation begins before first use.
Delivery, packaging, setup, instructions, support, replacement parts, and after-sales care are part of the product too.
Our criteria
Seven parts of the experience
Each category is considered in context. Not every product needs to excel in the same way, but every recommendation must make sense as a complete experience.
Packaging & delivery
Protection, presentation, waste, shipping condition, organization, and the first interaction with the product.
Ease of use
Setup, intuitiveness, daily effort, accessibility, cleaning, storage, and how naturally the product fits a routine.
Design & practicality
Materials, proportions, finish, footprint, ergonomics, details, and whether beauty works together with function.
Instructions
Clarity of the manual, onboarding, app setup, safety information, troubleshooting, and the quality of guidance.
Durability
Construction, materials, wear, reliability, maintenance requirements, and signs that the product was built to last.
Customer support
Availability, response quality, real solutions, communication channels, documentation, and how problems are handled.
After-sales experience
Warranty, replacement parts, filters, repairs, accessories, ongoing support, and the practical cost of ownership.
The process
What happens after you reach out
A simple editorial process, with no mystery and no purchased outcome.
Initial fit
We review the product, category, audience relevance, availability, and whether it fits Thaary’s editorial purpose.
Product received
Receiving a sample starts the evaluation. It does not create an obligation to publish or recommend.
Real-life testing
The product is used for the period needed to understand the experience honestly and in context.
Editorial decision
We decide whether the experience is useful enough to share, and in which format it best serves readers.
Clear boundaries
What a partnership does, and does not, mean
What brands can expect
- A thoughtful review of editorial fit before products are accepted.
- Real-life evaluation based on the nature of the product.
- Clear communication about logistics and required information.
- An independent editorial decision after testing.
What cannot be purchased
- A positive opinion, rating, award, or recommendation.
- Guaranteed publication or a guaranteed publication date.
- Control over the final editorial conclusion.
- The removal of relevant disadvantages from an honest review.
Product submissions
Think your product belongs in real life?
Tell us what it is, who it helps, where it is available, and why it may be useful to Thaary readers. Include a product link, pricing, launch status, and any timing that genuinely matters.
FAQ
Questions brands usually ask
Does sending a product guarantee publication?
Can a brand review or approve the article?
How long does an evaluation take?
Will you publish negative reviews?
Do you accept payment for product reviews?
Are products returned after evaluation?
Our credibility is worth more than any partnership.
If your product can stand up to thoughtful, honest, real-life evaluation, we would be happy to meet it.